In order to convert more anonymous traffic to registered users, Mint leveraged the Acquia Lift personalization tool to automatically tailor the content of the home page and several key landing pages to individual visitors.

Plus, it has a faster time-to-market than Adobe AEM. The Technologyĭrupal provided an open-source, powerful enterprise CMS with a lower total cost of ownership. To address workflow issues, we created a layout management suite that gives non-technical users the ability to easily manage and personalize content. To build the new site, we migrated the existing content from Wordpress to Drupal and implemented a mobile-responsive design. It also needed to be lightning fast-at that kind of traffic scale, even milliseconds of wait time impacts conversion rates. The site was in need of a more modern look, personalization, a mobile-responsive design, and a better content management system for non-technical users. Mint, one of the most popular money management tools on the web, allows users to track their financial activity and transactions across their personal accounts. The goal was to give users a modern digital experience while showcasing the Mint brand in the most eye-catching and compelling way.

Mint asked Third & Grove to deliver a sleek new site with a mobile-responsive design. An Updated User Experience for Money Management Tools

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